THE AHA! MOMENT · RESEARCH & COVERAGE · 2018
Why does understanding
feel so good?

You can spend a long time looking at a problem, and then suddenly the answer is there. I wanted to understand what changes in the brain at that moment of insight.
In our 2018 study, we used ultra-high-field functional MRI while participants solved word puzzles. We investigated the brain activity associated with solutions experienced as an Aha! moment, including responses in reward-related regions such as the nucleus accumbens.
The work brought questions about insight and reward to a much wider audience. It remains an important part of my scientific background: connecting a subjective experience with measurable brain activity.
Today, my research adds an intervention to that picture. With TMS-fMRI, we ask how networks respond when we stimulate them, and how that response depends on timing and brain state.
Read the original study · Human Brain Mapping ↗
Insight research in the Tik Group ↗